Advertisers can now buy premium live sports inventory programmatically, combining massive reach with better frequency control ...

Jan 24 (Reuters) - Amazon's (AMZN.O), opens new tab Prime Video has shifted its strategic focus towards live sports and away from original television shows and movies, seeking to meet internal ...

Live sports are officially in their streaming era. Sports fans now have more alternatives to cable TV. Streamers are starting to compete with traditional TV in areas like cost, the ability to watch ...

Apple Vision Pro recently got a big visionOS 26 software update, and its first hardware revision is coming soon. But what may prove more critical to Vision Pro’s long-term success is another recent ...

As advertisers continue adding streaming to their budgets, connected TV (CTV) has quickly become the centerpiece of the modern media strategy. With better targeting and more measurable outcomes, CTV ...

EA SPORTS Madden NFL Reimagines Live Football with Immersive, Data-Driven Alternate Broadcast Blending Video Game and Live Action for a Unique Viewing Experience, Streaming Exclusively on Peacock ...

Live sports are officially in their streaming era. A bevy of new services are set to launch this year, including live sports offerings from ESPN, Fubo, and DirecTV. Streamers like Netflix and Amazon ...